Bringing awareness comprises a group of internet industry leaders that have come together to work toward a common goal: Protect people from malicious online advertisements and deceptive practices. With this effort, and its member companies are:

Bringing awareness to consumers about online ad-related scams and deceptive activities
Collaborating to identify trends in deceptive ads and sharing best practices
Sharing our knowledge with policymakers and consumer advocates around the country.

We continue to see significant growth in online advertising, with billions of display and text-based ads published each year, through self-service platforms, and driving a global system of commerce for businesses and consumers. These self-service models have created limitless opportunities for businesses of all sizes to promote their products and services and seamlessly reach their target audiences. This helps people online conveniently find what they are looking for, much like ads we see on television, on billboards, in print, and on the radio.